21st century social enterprise model
Ecovative has used creative methods to ensure long-term success. By patenting their technology, they allow access to ideas and technology while avoiding technological compromise and market ‘greenwashing’. With their creative commons licensing, the technology is accessible to everyone, not just in an industrial facility but also in a home kitchen or field. Adhering to strict principles about how they raise their capital, they are avoiding the speculation and short-term gain interests common among “exit strategy” oriented investors, instead attracting long-term and ‘patient capital’ investors. Ecovative has pursued a “mycelial” strategy of partnering with—rather than attempting to compete with—packaging industry giants, becoming an influential force on a new era of green materials.